Peter Goldbach
Resume of my Experience

this is What I Do

Marketing & IT

Head of Programmatic Sales

Business Development

IT-Systems-Salesman

Web & Grafic Design

Non-Profit-Organization

Working Experience

The Companies I worked for and my education since 2003

  • HEAD OF PROGRAMMATIC SALES

    URBAN MEDIA GMBH (VERLAG DER TAGESSPIEGEL) | BERLIN

    Monetization of ca. 30-35 Websites such as tagesspiegel.de, doodle.com, cicero.de, freitag.de…

    Programmatic Sales of the Online Portfolio via Programmatic-Deals (PMP, Preferred, Guaranteed)

    Programmatic Media Buying

    Mobile InApp Sales of InMobi Inventory in DACH (2019)

    Conferences and Fairs (e.g. DMEXCO, D3CON, Programmatic meetups & more)

  • WeQ Global

    SENIOR MANAGER PROGRAMMATIC PARTNERSHIPS

    WEQ GLOBAL TECH GMBH (COVUS GROUP) | BERLIN

    Team Lead of Business Development and Account Management Team

    Programmatic media buying of CPM in-app traffic for selling mobile apps on CPI performance marketing campaigns

    Acquisition and development of new supply (DSP’s & Ad Exchanges) & demand partners (performance Ad Networks)

    Evaluation for the technical implementation (targeting options, JavaScript, API)

    Self-Service platform test and product demo

    Negotiation of volumes and fees / offers, caps & payouts

    Contracts/Agreements – legal check and negotiation

    Conferences and fairs (e.g. DMEXCO, D3CON, MWC, APS & more)

    Knowledge of the performance marketing landscape

    Account Management

    Campaign optimization towards profitability, Data analysis

  • BUSINESS DEVELOPMENT MANAGER SUPPLY & DEMAND

    OCONO GMBH (COVUS GROUP) | BERLIN

    Programmatic media buying of CPM inapp traffic for selling on CPI for mobile app performance campaigns

    Acquisition and development of new supply (DSP’s & Ad Exchanges) & demand partners (performance Ad Networks)

    Evaluation for the technical implementation (targeting options, JavaScript, API)

    Self-Service platform test and product demo

    Negotiation of volumes and fees / offers, caps & payouts

    Contracts/Agreements – legal check and negotiation

    Conferences and fairs (e.g. DMEXCO, D3CON, MWC, APS & more)

    Knowledge of the performance marketing landscape

    Account Management

    Campaign optimization towards profitability, Data analysis

  • crobo

    SENIOR ADVERTISER SALES MANAGER, BUSINESS DEVELOPMENT

    CROBO GMBH (COVUS GROUP) | BERLIN

    Business Development of direct mobile advertisers

    Consulting in performance marketing campaigns and deal closing

    Mobile User Acquisition

    CPI + goal optimization

    Conversion tracking

  • SENIOR SALES CONSULTANT

    GROUPON GMBH | BERLIN

    Partner acquisition for online marketing campaigns in Switzerland (german-speaking)

    City Manager Aachen, Düsseldorf – rebuilding & establishing the partner landscape

    Consulting in online marketing campaigns and deal closing

  • oracle

    TECHNOLOGY SALES REPRESENTATIVE (TSR2) NAMED/KEY ACCOUNTS AUSTRIA

    ORACLE CORP. | PRAGUE, CZ & VIENNA, AT

    Oracle License Consulting

    Software Sales (Oracle Core Technology, Fusion Middleware, Business Intelligence, Data Integration, Security)

    Solution selling and transactional business

    Account management of top key accounts in Austria direct and through the channel partners

    Contract approval processes and deal closing

    Languages: German, English

  • ACCOUNT MANAGER RESELLER CHANNEL

    PANDA SECURITY GERMANY | DUISBURG

    Partner acquisition and follow-up relation for daily business

    Selling customized business IT-security solutions

    Responsible for the whole sales process, starting with a receiving order to the project closing

    Contact person for retail partners specialized on corporate resellers

    Increasing the market share in the assigned territory

    Product presentations & webcasts for customers

  • sitel - telekom

    CUSTOMER SERVICE PROFESSIONAL

    DEUTSCHE TELEKOM AG / SITEL GMBH | KREFELD

    Reception of incoming calls for the technical support

    Malfunction confirmation and troubleshooting

    Complaint management

    Update of the customer database

    Consulting and support for hardware usage

    Appointment of technical support teams

    Documentation of calls and customer data in the CRM

  • vision sports trade

    WHOLESALES SALES REPRESENTATIVE

    VISION SPORTS TRADE GMBH | KAARST-BÜTTGEN

    Network implementation and administration

    Printdesign of the products catalogue

    Webdesign and implementation of the company website

    Customer care

    On-Site & Off-Site Sales

    Imports from Far East

  • envers ag

    IT-SYSTEMS SALESMAN

    ENVERS AG | DUISBURG

    Sales of online advertisements for www.einkaufen-in-krefeld.de (Inside- and Field Sales)

    Project work

    Customer training of the companys own Content Management System

  • APPRENTICESHIP OFFICE CLERK (BÜROKAUFMANN IHK)

    STABIL - THE SPIRIT ON ICE GMBH | KEMPEN

    Order processing

    Offer creation

    Textile, print and web design

    Flock- and dye-sublimation print of textile designs

    ISPO Sports Fair

  • APPRENTICESHIP RETAIL SALESMAN (EINZELHANDELSKAUFMANN IHK)

    ACTEAMSPORT, ICEHOCKEY EQUIPMENT | KREFELD

    Customer care and consulting

    Offline sales

    Warehousing

    Service (Skates-Sharpening, Equipment repairs & more)

  • HIGHER SALES SCHOOL FOR HIGH SCHOOL GRADUATES

  • CIVIL SUBSTITUTE SERVICE / ZIVILDIENST

  • HIGHER EDUCATION ENTRANCE QUALIFICATION (HIGH SCHOOL EXAM) / ALLGEMEINE HOCHSCHULREIFE (ABITUR)

Skills & Abilities

my skills that I learned during my journey & my charity work

Languages

Mother language: German

Fluent (Business-) English in spoken and written form

Basic knowledge French, Spanish, Czech

IT-Skills

Administration: Microsoft Office 365, Google GSuite

Highly advanced in Microsoft Office & 365

Highly advanced in Adobe Creative Suite (e.g. Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Fireworks, Edge, Premiere Pro, After Effects)

Web-Development

WordPress – highly advanced skills

SEO

Google website optimization

HTML & SQL – general skills

Operation Systems: MS Windows XP, Vista, 7, 8, 8.1, 10, Server 2003, Linux: Open Suse

IT Technology, – Networks

PC Hardware and Software

Oracle Siebel CRM, Oracle Fusion CRM, Oracle Business Intelligence, Oracle Beehive, salesforce.com, zoho.com

Tracking Platforms: Hasoffers/Tune, Appsflyer, Adjust, Google, Inhouse solutions

Google AdManager, Xandr/AppNexus DSP, Yieldlab SSP, several DSP Platforms..

Charity Non-Profit work | Hockey is Diversity e.V.

since 2010

Co-Founder of the non-profit ice-hockey initiative against racism and for integration. inclusion and diversity in society

Get in touch with Peter Goldbach through the contact-form.