CURRICULUM VITAE
Peter Goldbach
Live commerce, marketplaces, advertising and technology — with a background in sales, partnerships, design and community work.
Based in Berlin · Roots in Krefeld and Prague
01 / PROFESSIONAL EXPERIENCE
The professional journey.
Professional experience across commerce, advertising, technology and business development.
eBay GmbH
Berlin / Kleinmachnow / Dreilinden
eBay Live Senior Account Manager
eBay GmbH
Berlin / Kleinmachnow / Dreilinden
Enterprise Seller Development Manager — P&A
eBay GmbH
Berlin / Kleinmachnow / Dreilinden
Advertising Partnership Manager
Inskin Media GmbH
Berlin / Hamburg
Head of Programmatic Sales
Urban Media GmbH · Verlag Der Tagesspiegel
Berlin
Head of Programmatic Sales
• Monetisation of approximately 30–35 websites, including tagesspiegel.de, doodle.com, cicero.de and freitag.de.
• Programmatic sales through private marketplace, preferred and guaranteed deals; programmatic media buying.
• Mobile in-app sales of InMobi inventory in DACH (2019).
• Industry events including DMEXCO, D3CON and programmatic meetups.
WEQ Global Tech GmbH · Covus Group
Berlin
Senior Manager Programmatic Partnerships
• Led business development and account management, building and leading a small team of account managers.
• Bought CPM in-app traffic for CPI mobile app performance campaigns; acquired and developed DSP, ad exchange and performance ad network partners.
• Evaluated technical integrations, targeting, JavaScript and APIs; tested self-service platforms and delivered product demonstrations.
• Negotiated volumes, fees, offers, caps, payouts and contractual terms, including legal review.
• Analysed data and optimised campaigns for profitability; developed performance marketing knowledge and represented the business at DMEXCO, D3CON, MWC and APS.
Ocono GmbH · Covus Group
Berlin
Business Development Manager — Supply & Demand
• Programmatic buying of CPM in-app traffic for CPI mobile app performance campaigns.
• Acquisition and development of supply partners (DSPs and ad exchanges) and demand partners (performance ad networks).
• Technical integration evaluation, targeting, JavaScript, APIs, self-service platform testing and product demonstrations.
• Negotiation of volumes, fees, offers, caps, payouts and contracts, including legal review.
• Account management, data analysis and campaign profitability optimisation; industry events including DMEXCO, D3CON, MWC and APS.
Crobo GmbH · Covus Group
Berlin
Senior Advertiser Sales Manager · Business Development
• Developed direct mobile advertiser partnerships and consulted on performance marketing campaigns through to deal closing.
• Mobile user acquisition, CPI and goal optimisation, and conversion tracking.
Groupon GmbH
Berlin
Senior Sales Consultant
• Acquired partners for online marketing campaigns in German-speaking Switzerland.
• City Manager for Aachen and Düsseldorf, rebuilding and establishing the partner landscape.
• Online marketing campaign consulting and deal closing.
Oracle Corp.
Prague, Czech Republic / Vienna, Austria
Technology Sales Representative (TSR II) — Named / Key Accounts Austria
• Oracle licence consulting and software sales across core technology, Fusion Middleware, business intelligence, data integration and security.
• Solution selling and transactional business; direct and channel account management for Austrian key accounts.
• Contract approval processes and deal closing, working in German and English.
Panda Security Germany
Duisburg
Account Manager — Reseller Channel
• Partner acquisition and development of day-to-day reseller relationships.
• Sold tailored business IT security solutions and managed the complete sales process from order to project completion.
• Primary contact for corporate resellers; developed market share in the assigned territory.
• Customer product presentations and webcasts.
Deutsche Telekom AG / Sitel GmbH
Krefeld
Customer Service Professional
• Inbound technical support, fault confirmation, troubleshooting and complaint management.
• Hardware advice and support, coordination of technical support appointments.
• Customer database updates and CRM documentation of calls and customer data.
Vision Sports Trade GmbH
Kaarst-Büttgen
Wholesale Sales Representative
• Network implementation and administration; product catalogue print design; company website design and implementation.
• Customer care, on-site and off-site sales, and imports from China and Mexico.
Envers AG
Duisburg
IT Systems Salesman
• Inside and field sales of online advertising for online portals.
• Project work and customer training on the company’s content management system.
02 / EDUCATION & EARLY EXPERIENCE
A practical foundation.
Stabil – The Spirit on Ice GmbH
Kempen
Office Clerk Apprenticeship · Bürokaufmann IHK
Order processing, quotations, textile, print and web design; flock and dye-sublimation printing; ISPO sports fair.
Acteamsport · Ice Hockey Equipment
Krefeld
Retail Salesman Apprenticeship · Einzelhandelskaufmann IHK
Customer care and advice, retail sales, warehousing, skate sharpening and equipment repairs.
Robert-Schumann Berufskolleg für Wirtschaft und Verwaltung
Essen
Higher Sales School for High School Graduates
Kinder- und Jugenderholungszentrum Waldpark Grünheide
Auerbach, Saxony
Civil Substitute Service · Zivildienst
Bischöfliche Maria-Montessori Gesamtschule
Krefeld
Higher Education Entrance Qualification · Abitur
Allgemeine Hochschulreife.
03 / SKILLS & TOOLS
Commercial thinking.
Technical fluency.
Commerce, sales & partnerships
Live commerce; e-commerce and marketplaces; account management; enterprise seller development; business development; advertising partnerships; programmatic sales and media buying; mobile user acquisition; performance marketing; negotiation; team leadership.
Office & workspace administration
Advanced Microsoft Office and Microsoft 365. Administration of Microsoft Office 365 and Google Workspace (G Suite).
Design & web
Advanced Adobe Creative Suite / Creative Cloud: Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Edge, Premiere Pro and After Effects. Advanced WordPress; web development; SEO; Google website optimisation; general HTML and SQL skills.
Systems & infrastructure
Microsoft Windows XP, Vista, 7, 8, 8.1, 10 and 11; Windows Server 2003. Linux including OpenSUSE, Debian, Raspberry Pi OS, DietPi, Chromium OS, Linux Mint and MATE. Raspberry Pi, Portainer and Docker; IT technology, networks, PC hardware and software.
CRM & business tools
Oracle Siebel CRM, Oracle Fusion CRM, Oracle Business Intelligence and Oracle Beehive; Salesforce and Zoho.
Advertising & measurement
HasOffers / TUNE, AppsFlyer, Adjust, Google and in-house tracking solutions. Google Ad Manager, Xandr / AppNexus DSP, Yieldlab SSP and other DSP platforms.
04 / LANGUAGES
Across borders.
German
Native language
English
Fluent business English, spoken and written
French · Spanish · Czech
Basic knowledge
05 / COMMUNITY
Hockey is Diversity e.V.
CO-FOUNDER · 2010–2026
Co-founder of the non-profit ice hockey initiative against racism and discrimination, promoting integration, equality, inclusion and diversity in society. My work with Hockey is Diversity ended in 2026.
Visit Hockey is Diversity ↗06 / PERSONAL PERSPECTIVE
Hockey, arts, design & tech.
Hockey in Germany and the Czech Republic, para ice hockey, Piet Mondrian and the Piet programming language, web and graphic design, and practical technology projects.
Discover more on my homepage ↗Peter Goldbach
Digital, creative & versatile.
