Resume of my Experience
this is What I Do
Advertising
Marketing & IT
Head of Programmatic Sales
Business Development
IT-Systems-Salesman
Web & Grafic Design
Non-Profit-Organization
Working Experience
The Companies I worked for and my education since 2003
eBay Advertising Partnership Manager
eBay GmbH | BERLIN / Kleinmachnow / Dreilinden
HEAD OF PROGRAMMATIC SALES
INSKIN MEDIA GMBH | BERLIN / HAMBURG
HEAD OF PROGRAMMATIC SALES
URBAN MEDIA GMBH (VERLAG DER TAGESSPIEGEL) | BERLIN
Monetization of ca. 30-35 Websites such as tagesspiegel.de, doodle.com, cicero.de, freitag.de…
Programmatic Sales of the Online Portfolio via Programmatic-Deals (PMP, Preferred, Guaranteed)
Programmatic Media Buying
Mobile InApp Sales of InMobi Inventory in DACH (2019)
Conferences and Fairs (e.g. DMEXCO, D3CON, Programmatic meetups & more)
SENIOR MANAGER PROGRAMMATIC PARTNERSHIPS
WEQ GLOBAL TECH GMBH (COVUS GROUP) | BERLIN
Team Lead of Business Development and Account Management Team
Programmatic media buying of CPM in-app traffic for selling mobile apps on CPI performance marketing campaigns
Acquisition and development of new supply (DSP’s & Ad Exchanges) & demand partners (performance Ad Networks)
Evaluation for the technical implementation (targeting options, JavaScript, API)
Self-Service platform test and product demo
Negotiation of volumes and fees / offers, caps & payouts
Contracts/Agreements – legal check and negotiation
Conferences and fairs (e.g. DMEXCO, D3CON, MWC, APS & more)
Knowledge of the performance marketing landscape
Account Management
Campaign optimization towards profitability, Data analysis
Building and leading of a small Team of Account Managers
BUSINESS DEVELOPMENT MANAGER SUPPLY & DEMAND
OCONO GMBH (COVUS GROUP) | BERLIN
Programmatic media buying of CPM inapp traffic for selling on CPI for mobile app performance campaigns
Acquisition and development of new supply (DSP’s & Ad Exchanges) & demand partners (performance Ad Networks)
Evaluation for the technical implementation (targeting options, JavaScript, API)
Self-Service platform test and product demo
Negotiation of volumes and fees / offers, caps & payouts
Contracts/Agreements – legal check and negotiation
Conferences and fairs (e.g. DMEXCO, D3CON, MWC, APS & more)
Knowledge of the performance marketing landscape
Account Management
Campaign optimization towards profitability, Data analysis
SENIOR ADVERTISER SALES MANAGER, BUSINESS DEVELOPMENT
CROBO GMBH (COVUS GROUP) | BERLIN
Business Development of direct mobile advertisers
Consulting in performance marketing campaigns and deal closing
Mobile User Acquisition
CPI + goal optimization
Conversion tracking
SENIOR SALES CONSULTANT
GROUPON GMBH | BERLIN
Partner acquisition for online marketing campaigns in Switzerland (german-speaking)
City Manager Aachen, Düsseldorf – rebuilding & establishing the partner landscape
Consulting in online marketing campaigns and deal closing
TECHNOLOGY SALES REPRESENTATIVE (TSR II) NAMED/KEY ACCOUNTS AUSTRIA
ORACLE CORP. | PRAGUE, CZ & VIENNA, AT
Oracle License Consulting
Software Sales (Oracle Core Technology, Fusion Middleware, Business Intelligence, Data Integration, Security)
Solution selling and transactional business
Account management of top key accounts in Austria direct and through the channel partners
Contract approval processes and deal closing
Languages: German, English
ACCOUNT MANAGER RESELLER CHANNEL
PANDA SECURITY GERMANY | DUISBURG
Partner acquisition and follow-up relation for daily business
Selling customized business IT-security solutions
Responsible for the whole sales process, starting with a receiving order to the project closing
Contact person for retail partners specialized on corporate resellers
Increasing the market share in the assigned territory
Product presentations & webcasts for customers
CUSTOMER SERVICE PROFESSIONAL
DEUTSCHE TELEKOM AG / SITEL GMBH | KREFELD
Reception of incoming calls for the technical support
Malfunction confirmation and troubleshooting
Complaint management
Update of the customer database
Consulting and support for hardware usage
Appointment of technical support teams
Documentation of calls and customer data in the CRM
WHOLESALES SALES REPRESENTATIVE
VISION SPORTS TRADE GMBH | KAARST-BÜTTGEN
Network implementation and administration
Printdesign of the products catalogue
Webdesign and implementation of the company website
Customer care
On-Site & Off-Site Sales
Imports from China & Mexico
IT-SYSTEMS SALESMAN
ENVERS AG | DUISBURG
Sales of online advertisements for Online-Portals (Inside- and Field Sales)
Project work
Customer training of the companys own Content Management System
APPRENTICESHIP OFFICE CLERK (BÜROKAUFMANN IHK)
STABIL - THE SPIRIT ON ICE GMBH | KEMPEN
Order processing
Offer creation
Textile, print and web design
Flock- and dye-sublimation print of textile designs
ISPO Sports Fair
APPRENTICESHIP RETAIL SALESMAN (EINZELHANDELSKAUFMANN IHK)
ACTEAMSPORT, ICEHOCKEY EQUIPMENT | KREFELD
Customer care and consulting
Offline sales
Warehousing
Service (Skates-Sharpening, Equipment repairs & more)
HIGHER SALES SCHOOL FOR HIGH SCHOOL GRADUATES
CIVIL SUBSTITUTE SERVICE / ZIVILDIENST
KINDER- UND JUGENDERHOLUNGSZENTRUM WALDPARK GRÜNHEIDE | AUERBACH, SACHSEN
HIGHER EDUCATION ENTRANCE QUALIFICATION (HIGH SCHOOL EXAM) / ALLGEMEINE HOCHSCHULREIFE (ABITUR)
Skills & Abilities
my skills that I learned during my journey & my charity work
Languages
Mother language: German
Fluent (Business-) English in spoken and written form
Basic knowledge French, Spanish, Czech
IT-Skills
Administration: Microsoft Office 365, Google Workspace (GSuite)
Highly advanced in Microsoft Office & 365
Highly advanced in Adobe Creative Suite CC (e.g. Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Edge, Premiere Pro, After Effects)
Web-Development
WordPress – highly advanced skills
SEO
Google website optimization
HTML & SQL – general skills
Operation Systems: MS Windows XP, Vista, 7, 8, 8.1, 10, 11, Server 2003, Linux: Open Suse, Debian – Pi OS, Diet Pi, Chromium OS, Linux Mint, Mate and more
Raspberry Pi, Portainer, Docker
IT Technology, – Networks
PC Hardware and Software
Oracle Siebel CRM, Oracle Fusion CRM, Oracle Business Intelligence, Oracle Beehive, salesforce.com, zoho.com
Tracking Platforms: Hasoffers/Tune, Appsflyer, Adjust, Google, Inhouse Solutions
Google AdManager, Xandr/AppNexus DSP, Yieldlab SSP, several DSP Platforms..
Charity Non-Profit work | Hockey is Diversity e.V.
since 2010
Co-Founder of the non-profit ice-hockey initiative against racism, discrimination and for integration, equality, inclusion and diversity in society
Get in touch with Peter Goldbach through the contact-form.
